Brainstorming
Brainstorming is a creative thinking technique used to generate a large number of ideas in the process of solving a problem. Popularized by advertising executive Alex Osborne, there are four basic rules to brainstorming that stimulate quantity, and thereby theoretically improve the quality, of ideas. The four rules for brainstorming are: (1) Focus on quantity; (2) Accept unusual ideas, (3) Reserve judgment; and (4) “Piggyback” on other ideas to form new combinations.